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Dom Hofmann, co-founder of the social video-sharing service Vine, has stepped down from his lead general manager role at the company, according to three sources close to the situation.
Hofmann, who has led the company since its inception in early 2012, will take a far smaller role in developing the product, and will no longer be working on Vine on a day-to-day basis, these sources said. Instead, Hofmann has been working on another yet-to-be-revealed startup, the details of which are unclear at this point.
Vine co-founder and former chief technical officer Colin Kroll will take over Hofmann’s daily duties leading the New York-based Vine’s staff of approximately 14 employees. Sources also said that Vine is close to hiring a Manhattan-based product leader to work on the team, though that role hasn’t been filled quite yet.
(Update 12:30 p.m. PT: And according to four sources, the role has indeed just recently been filled. Jason Toff, a product manager at YouTube, has accepted the new product manager position at Vine, though I’ve been told this shouldn’t be considered a replacement for Hofmann’s previous role. Both Toff and Twitter did not respond to requests for comment.)
Twitter spokeswoman Carolyn Penner declined to comment on the matter.
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