Salesforce.com Launches New Salesforce Platform Mobile Services to Accelerate Mobile App Development."With these new mobile services, CIOs can immediately accelerate every mobile app dev project in their backlog," said Mike Rosenbaum, EVP of Salesforce Platform, salesforce.com, "By combining the world's leading customer platform with the mobile tools and frameworks developers love, we have made it possible for CIOs and web developers to deliver the mobile apps their customers, partners and employees are screaming for."
Customer companies such as Time Warner Cable, Toyota and Zimmer are connecting more deeply with their customers using mobile apps built on the Salesforce Platform
"In just 12 weeks, Zimmer launched a custom iPad app to share the latest details on new surgical techniques and how Zimmer's medical devices function within the human body," said Don Lamping, Associate Director of Sales Operations, Zimmer. "Helping patients regain mobility is our top priority, and now surgeons can be supported by Zimmer's field reps and have instant access to all the information they need to make the best medical decisions possible for every patient, anywhere and anytime...even in the operating room. Leveraging the Salesforce Platform saved time and resources in the development process and transformed our relationships with doctors and patients."
The proliferation of mobile devices has redefined what it means for customers and employees to be connected, sparking new opportunities to access, create and interact with data. Consumers commonly book airline reservations, conduct bank transactions, connect with friends on social networks, monitor health and even pay for goods—from anywhere, on any device. And now employees expect a similar level of productivity and innovation from their business apps, all with seamless access to business data.
"With a field team of thousands across 29 states, mobile apps delivered through the Salesforce Platform have been instrumental in helping us continually innovate and fine-tune our processes," said Dave Schwehm, VP of Community Solutions, Time Warner Cable. "We've empowered our mobile workers to do their jobs through iPads or smart phones, helping them work faster and more effectively. Having everything at their fingertips—wherever they are—helps Time Warner Cable connect with its customers in entirely new ways."
Companies have struggled to deliver mobile apps because they have been forced to make trade-offs between a killer experience, access to business data and development speed. To provide a great mobile experience, investments must be made in specialized developers who are well-versed in the latest tools and frameworks that deliver the performance, design and usability that users are accustomed to in today's most popular consumer apps. Often these apps are built using teams and technologies that cannot connect to relevant business data and don't deliver long-term business value. In contrast, enterprise developers looking to deliver apps that seamlessly tie in data from business systems have had to use legacy app development environments that are slow, cumbersome and can't provide the experience and engagement users want.
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Founded in 1999, salesforce.com is the enterprise cloud computing leader. Salesforce.com's social and mobile cloud technologies enable companies to transform into customer companies by connecting with their customers, employees, partners and products in entirely new ways. Based on salesforce.com's real-time, multitenant architecture, the company's apps and platform revolutionize the way companies sell, service, market and innovate.
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