Well, BlackBerry seems to be so serious in getting their brand back to the top level. BlackBerry management already decided to be a sponsor of one of F1 Big Team, Petronas Mercedes.
Though BlackBerry is just a secondary sponsor (first of course, Petronas), but still many of us can see big BlackBerry name marked at one of hot spots within Petronas Mercedes F1 Cars, at team uniforms and accessories, and at every Pertronas Mercedes merchandise.
I hope BlackBerry will be a sponsor for one of Moto GP team too :) and I'm sure, it will make greater impact for BlackBerry marketing campaign.
Long live BlackBerry! And keep moving BlackBerry 10! Cause we believe you can!
HONK! If You Want BlackBerry 10.
Source
Photo Gallery: Team Mercedes 2013 Formula 1 car with BlackBerry branding | CrackBerry.com
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